Rojo, Olive oil with lycopene

Tomates del Guadiana

Brand Creation, Naming & Packaging

Creating a brand for extra virgin olive oil with lycopene from Tomates del Guadiana. The idea was to create an eye-catching, high-quality brand that could be recognised internationally, without losing sight of its background.

So Rojo was born, a very Spanish olive oil with a different image, and a casual style that stands out from the others in gourmet stores.